Art Direction + Design
Creative Direction: Billi Richards
Copy: Ashley Uzer
Photography: Elena Kulikova
Booty Melts Launch
2023 — Foria

Foria introduced Booty Melts as an expansion of their bestselling intimacy line, adding CBG to the formula to create a more approachable and pleasure-forward experience. The campaign paired juicy copy, peach-toned visuals, and fresh imagery to reframe a traditionally taboo topic through a lens that felt playful, inviting, and unapologetically sensual.