Photography: Elena Kulikova
2023 — Foria
This campaign commiserates with customers about the pressures and cliches that come with Valentine’s Day, then shows them a way to cut through the noise and get their partner a gift that will continue to bring their relationship closeness, romance, and adventure long after Valentine’s Day has passed. It’s brought to life through magical imagery that plays on the idea of selling ‘love potions’ and ties in the brand’s witchy roots.