Photography: PlainSight
Illustrations: Nadair Asghari
2026 — Boy Smells
Designed as a sensorial reset, the Spa Smells collection offers aromatic “scent therapy” for chaotic days—inviting grounding, restoration, and release. The campaign builds a world of contrast between clinical spa calm and queer bathhouse culture, using bathhouse photography and physical ingredient collages to create a layered, tactile expression of comfort, desire, and escape.