Art Direction + Design

Creative Direction: Billi Richards
Copy: Ashley Uzer
Photography: Elena Kulikova

Booty Melts Launch
2023 — Foria

Foria added CBG to their bestselling Melts formula to make peach play accessible for all. With Booty Melts, every intimate encounter can be a chance to explore your juicy peach—no extra preparation necessary. So whether you call your booty a peach, an applebottom, or a cake—you and your partner can have it and eat it too. This campaign comes to life through peachy tones, fresh imagery, and juicy copy — taking something shrouded in scandal and lots of mystery and making it approachable and enticing.

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